John Candeto
John Candeto
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Essay | Mark Gurman | Apple Explores Move to AI Search in Browser Amid Google Fallout - Bloomberg

Essay | Mark Gurman | Apple Explores Move to AI Search in Browser Amid Google Fallout - Bloomberg

Created
May 7, 2025 4:57 PM
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URL
https://www.bloomberg.com/news/articles/2025-05-07/apple-working-to-move-to-ai-search-in-browser-amid-google-fallout
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Photographer: Jakub Porzycki/NurPhoto/Getty Images

Apple Inc. is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines in light of the potential collapse of its Google deal and broader industry shifts.

Eddy Cue, Apple’s senior vice president of services, made the disclosure Wednesday during his testimony in the US Justice Department’s lawsuit against Alphabet Inc. The heart of the dispute is Apple and Google’s estimated $20 billion-a-year deal that makes Google the default offering for queries in Apple’s included browser.

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