Tags
Yet Another Value ChannelCliff SosinCardlyticsHerbalifeCarvana
Date Consumed
December 16, 2021
Action
Count (Month)
17
Created
Dec 16, 2021 6:52 PM
Last Edited
Dec 27, 2021 9:49 PM
On average, an advertiser spends $1:
- 30% to consumer (eg discount offer)
- 70% is 50/50 between Cardlytics and the banks
$1 = billings
$0.70 = revenue
$0.35 less COGS (eg compute) = gross profit
Varies by campaign
Dining at travel some of biggest categories