In 5 minutes
Download Quartr and search company ticker
Read “About” section | - Company structure and background |
Read “Revenue” section | - How does the company make money?
- How does the company choose to breakdown their segments?
- Which segment and geographies deliver the majority of revenue? |
Read latest financials | - How is revenue and profit trending vs. expectations?
- Is the company growing?
- Is the company expected to grow? |
In 30-60 minutes
Go to the company’s investor relations website
Skim the IR website | - What does the company choose to include (beyond the filings) e.g. Business intro or overview? Analyst day materials? Product and business updates? Founders’ letters? Conference presentations?
- Is there a focus on market price and performance metrics?
- Which news items have they selected to share? |
Read the latest 10K
(+ latest 10Q if more recent) | - See “Item 1: Business Overview”. How is the business structured? How does it create value?
- See “Item 1A: Risk Factors”. What are the most substantive business risks?
- See “Item 7: Management Discussion”. What is management’s view of recent business performance? What are they focused on? |
Read the latest Annual Report | - This is a marketing document, not a regulatory filing. How is the business choosing to market themselves? What are their priorities?
- How does the focus of the information differ from the focus in the 10K?
- What do they say is important? Opportunities? Risks?
- Read CEO/CFO/BOD letters (if included) |
Simple ways to dig deeper
- Search company ticker in Twitter to see latest news and analysis.
- Search company leaders’ names on YouTube and podcast players to find recent interviews or conference presentations. Longer ones tend to have more candid information.
- See if any company leaders are on Instagram, FB, TikTok, etc. (more for risk management)
- Asking questions to Google can also be useful, especially for finding threads to pull on